Tips And Treats
Tips on Creating A Professional Looking Newsletter
Sending Newsletter is one of the most important Internet Marketing Strategy and should be done very professionally.
There are a lot of aspects that have to be considered to when writing a Professional Newsletter that will get your readers interested in your offerings. Here we have laid out some important tips in writing a Professional Newsletter.
Last Updated - 15th September 2005
Design Scannable Newsletters
Make the text easy to scan by:
using short paragraphs
using bullet points
including plenty of white spacing between topics
highlighting topics with uppercase or bold text in HTML newsletters
Insert Line Breaks
Improve the readability of your newsletter by formatting it with hard line breaks at 60/65/70 characters per line. You can use a text editor, such as TextPad, and set it to insert hard carriage returns at the end of each 65-character line.
Include Newsletter Title In The Subject Field
Include your newsletter title at the beginning of the subject field. This will help the reader differentiate your newsletter from junk e-mails. It will also allow them to filter your newsletter into a separate folder with the use of filters.
Make Your Subject Field Sell!
Advertise the most enticing story of each issue in the subject field. You literally have seconds to grab the readers attention, so make it count.
Include A Table Of Content
Include a table of contents at the top of the newsletter. This will allow readers to scan the topics to see if anything in the newsletter catches their interest.
Fix Long Links
Long hyperlinks may be broken when you format e-mails using hard line breaks at 60/65/70 characters per line.
To fix this problem, deselect word wrap after you have inserted the carriage returns. Then manually edit the links to ensure they are on one line. When the e-mail is sent, a link may still wrap onto two lines. But now it will be clickable.
Avoid Spam Filters That Flag The "Unsubscribe" Word
Do not use the word "unsubscribe" in your removal notice. A number of spam filters flag e-mails containing that particular word as possible spam. The reason is many spammers now offer "unsubscribe" functions that don't actually do anything.
Avoid Spam Filters That Flag Chain Letters
Some spam filters are flagging e-mails that asks readers to forward the newsletter on as chain letters.
Avoid using the word "forward" and any of the following words in the same sentence, "all, anyone, every, friends, many, others, people." Instead of "forward," try using "pass," "share," or "send."
Reduce Remove Request E-mails
There are two methods to reducing the number of remove e-mail requests from your subscribers:
Include a removal notice at the top and bottom of the e-mail
Place the bottom removal request at the very bottom of the e-mail, rather than a few paragraphs from the bottom.
Design User-friendly HTML Newsletters
Most people use an 800x600 screen resolution, but the e-mail preview pane is usually much smaller than the full screen. So format your HTML table widths at 500-600 pixels at the most. Better still, use a relative (percentage) width table, which will allow your newsletter to be resized when viewed in different sized windows.
Create AOL Friendly HTML Newsletters
AOL try to protect their users by eliminating potential security hazards. As such, AOL e-mail clients do not support the following HTML objects:
External Style Sheets
Frames and IFrames
In addition, the following HTML tags are the only ones supported by AOL e-mail clients:
Header: H1, H2, H3
Include AOL Clickable Links
AOL users can't click standard hyperlinks or e-mail links. For links to work in AOL e-mail clients, you must format them using HTML. This is why you sometimes see both standard and HTML formatted links.
<a href="http://www.tipsandtreats.com">AOL Link</a>
<a href="http://www.tipsandtreats.com">AOL Users Click Here</a>
Spell Check Your Writing
Always spell check your newsletter. Text editors, such as TextPad, include a spell check function.
Alternatively, check your spelling using SpellCheck.net, a free online spell checker.
Disclaimer: The Professional Newsletters Tips / Information presented and opinions expressed herein are those of the authors and do not necessarily represent the views of Tips And Treats . com and/or its partners.
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