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Tipson Creating A Professional Looking Newsletter

Sending Newsletter is one of the most important Internet MarketingStrategyand should be done very professionally.

There are a lot of aspects that have to be considered to when writinga Professional Newsletter that will get your readers interested in yourofferings. Here we have laid out some important tips in writing a ProfessionalNewsletter.

Last Updated - 15th September 2005

Design Scannable Newsletters

Make the text easy to scan by:

using short paragraphs
using bullet points
including plenty of white spacing between topics
highlighting topics with uppercase or bold text in HTML newsletters

Insert Line Breaks

Improve the readability of your newsletter by formatting it with hardline breaks at 60/65/70 characters per line. You can use a text editor,such as TextPad, and set it to insert hard carriage returns at the endof each 65-character line.

Include Newsletter Title In The Subject Field

Include your newsletter title at the beginning of the subject field.This will help the reader differentiate your newsletter from junk e-mails.It will also allow them to filter your newsletter into a separate folderwith the use of filters.

Make Your Subject Field Sell!

Advertise the most enticing story of each issue in the subject field.You literally have seconds to grab the readers attention, so make itcount.

Include A Table Of Content

Include a table of contents at the top of the newsletter. This willallow readers to scan the topics to see if anything in the newslettercatches their interest.

Fix Long Links

Long hyperlinks may be broken when you format e-mails using hard linebreaks at 60/65/70 characters per line.

To fix this problem, deselect word wrap after you have inserted thecarriage returns. Then manually edit the links to ensure they are onone line. When the e-mail is sent, a link may still wrap onto two lines.But now it will be clickable.

Avoid Spam Filters That Flag The "Unsubscribe"Word

Do not use the word "unsubscribe" in your removal notice.A number of spam filters flag e-mails containing that particular wordas possible spam. The reason is many spammers now offer "unsubscribe"functions that don't actually do anything.

Avoid Spam Filters That Flag Chain Letters

Some spam filters are flagging e-mails that asks readers to forwardthe newsletter on as chain letters.

Avoid using the word "forward" and any of the following wordsin the same sentence, "all, anyone, every, friends, many, others,people." Instead of "forward," try using "pass,""share," or "send."

Reduce Remove Request E-mails

There are two methods to reducing the number of remove e-mail requestsfrom your subscribers:

Include a removal notice at the top and bottom of the e-mail
Place the bottom removal request at the very bottom of the e-mail, ratherthan a few paragraphs from the bottom.

Design User-friendly HTML Newsletters

Most people use an 800x600 screen resolution, but the e-mail previewpane is usually much smaller than the full screen. So format your HTMLtable widths at 500-600 pixels at the most. Better still, use a relative(percentage) width table, which will allow your newsletter to be resizedwhen viewed in different sized windows.

Create AOL Friendly HTML Newsletters

AOL try to protect their users by eliminating potential security hazards.As such, AOL e-mail clients do not support the following HTML objects:

ActiveX
Audio
External Style Sheets
Frames and IFrames
Java
Meta Refresh
Scripts: JavaScript, Perl, VBScript, etc.
Tooltips
Video
In addition, the following HTML tags are the only ones supported byAOL e-mail clients:

Big: Big
Body: Body
Bold: B
Break: BR
Center: Center
Font: Font
Header: H1, H2, H3
Hyperlink: A
Italics: I
Paragraph: P
Small: Small
Strong: Strong
Subscript: Sub
Underline: U

Include AOL Clickable Links

AOL users can't click standard hyperlinks or e-mail links. For linksto work in AOL e-mail clients, you must format them using HTML. Thisis why you sometimes see both standard and HTML formatted links.

For example:

http://www.tipsandtreats.com
<a href="http://www.tipsandtreats.com">AOL Link</a>
<a href="http://www.tipsandtreats.com">AOL Users ClickHere</a>

admin@tipsandtreats.com
<a href="mailto:admin@tipsandtreats.com">admin@tipsandtreats.com</a>

Spell Check Your Writing

Always spell check your newsletter. Text editors, such as TextPad,include a spell check function.

Alternatively, check your spelling using SpellCheck.net,a free online spell checker.

Disclaimer: The Professional Newsletters Tips/ Information presented and opinions expressed herein are those of theauthors and do not necessarily represent the views of TipsAndTreats.com and/or its partners.

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