Pay Per Click Tips

Consejos y Golosinas

TipsAndTreats.com

Temas de actualidad

Interpretación de los Sueños
Horóscopo Diario

TAT Móvil

	Ezine libre
Distribuir Nuestro RSS

Pay Per Click Tips

Pay-per-click (PPC) is by far one of the easiest and quickestmethods of driving targeted,consistent traffïc to your website. While this may seem like adaunting method of advertising for some, it's actually quite easy andcan end up becoming that one marketing method that you can't live without.

Last Updated - 12th November 2005

Experimenting With Different Search Engines

There are many PPC search engines, with some being better than others.The top two are Google and Yahoo, which was previously knownas Overture. It's a good idea to start your PPC campaigns with a smallbudget, spreading it out over a few different search engines to experimentand see where your target market may be lurking.

Generally speaking, Google Adwords is better for more technically orientatedproducts or services, including software, hardware, web design etc.Yahoo, on the other hand, is better for general consumer products, includinginsurancë, toys, music etc.

The previous paragraph is very general, and you should analyze yourcampaigns carefully to see where they are performing their best.

Selecting the Right Keywords

The keyword selection process is probably the most important of allwhen it comes to creating your PPC ads. You'll need to select keywordsthat are specific to your product or service offering, but you needto be careful not to select keywords that are extremely popular, asthis may deplete your PPC funds sooner than expected.

The keyword selection process begins by asking yourself just one question:

"If I was searching for a product just like mine, which wordsor phrases would I search for?"

Using your answer(s) to this question as your base, you can then usea thesaurus and common sense to start building your keyword list withplurals, synonyms, similar words, etc.

To see which keywords your competitors are using, simply try searchingfor them. If you see a PPC ad along the side for your competitor, thennote that keyword down and add it to your list.

Another way of coming up with great keywords is to use the overturesearch suggestion tool.

Type in a set of keywords and it will list similar keywords, includingthe number of times that keyword has been searched for on Overture (Yahoo)in the last month!

There's often a fine line between selecting keywords that are eithertoo specific or keywords that are too general. Try to keep away fromthese, as they can often result in wasted PPC funds.

Advertisement

The term "internet marketing" is searched for 825,674 timesper month on Overture alone. Combined with the huge number of differentadvertisers that target this keyword, the top bid for "internetmarketing" on Google AdWords is $13.84 per clïck! With anaverage of 240 clicks per day, a single day of advertising alone wouldcost $505!

Nöw, unless you have an extremely high conversion rate of visitorsto salës, or you're selling a high priced item that usually hasa high customer acquisition cost, we suggest targeting more specifickeywords. Not only will this decrease your overall competition withother advertisers, but it will also increase the chances of turningyour newly found web site visitors into customers.

It's also helpful to note that taking the top bid is not always necessary,and anywhere in the top 5-10 can generate great leads. This really doescome down to budget and analysis.

Attracting People to Your Ad

Nöw that we've selected our keywords, we need to get those searchingto clïck on our ad, which in turn will result in them clickingthrough to our web site and potentially purchasing our product.

One of the simplest ways to get peoples attention is to use their searchkeywords in the title of your PPC ad. This has been proven to increaseclick-thru rates on ads by over 50%.

Why? Simple. If the potential customer is searching for "Advertising"and the title of a PPC ad begins with "Advertising", thentheir attention will be grabbed instantly. He or she doesn't need toknow much else, other than that the PPC ad is catered specifically forhim or her.

One thing to keep in mind is that you can sometimes create a more relevanttitle by combining your different keywords into one PPC ad.

Another important technique to attract attention to your ad is to differentiateyourself from your competitors.

Now We need to create a description for our PPC ad that will attractthe potential customer and let them know that our product is exactlywhat they are searching for.

Finally, it's good practice to add a "Call to action" atthe bottom of your ad. If you're not familiar with this term, its usuallyan instruction to tell the person to do something, such as "Clïckhëre to view a demo", "Download Nöw", etc.

Marketing experts seem to agree that the average human needs to beprompted to clïck on an ad or take action, so we'll add this lineto the end of our PPC ad's description:

Reducing Click-Thru's

Sometimes it's important to reduce the number of clicks your PPC adis receiving. This could be because you are attracting people who areonly after frëe products/services, or even the wrong target market.

The two quickest ways to reduce click-thru's are to make the descriptionof your ad more targeted and to add the price of the product to thead.

Making the description more targeted can reduce your overall click-thrurate, but potentially increase the likelihood of a clïck resultingin a purchase.

Secondly, by adding the price of the product you are selling to theend of the ad, you instantly eliminate those looking for frëe products,and target those willing to purchase your product or service.

Tracking Your Clicks and Conversions

The fundamental core of a successful advertising campaign -- whetherit be a PPC ad, banner ad or even newspaper ad -- is knowing whetheror not your ads are actually converting into salës or not.

If your ads aren't making you monëy then you're more than likelybetter off saving your advertising dollars and adjusting your ads orusing your marketing budget elsewhere in your company.

Both Google and Overture have built in tracking and conversion toolsthat you can use to get a holistic view of your current PPC ad campaigns.You can even use external tools which let you add conversion code toyour website to tell you exactly which of your ads are converting intosalës and which aren't. This is often referred to as knowing yourROI or Return on Investmënt.

We need to know exactly how much monëy we are making per dollarspent on every PPC ad. If the ROI is positive and we are making moremonëy than we are spending, then the ad is working and we can usethis knowledge to further improve our other ads or increase ad spendingfor that particular ad/set of keywords.

If, however, our ads are costing us more than they are returning, thenwe can reduce our spend, change our approach, or remove these ads altogether.It's a rather simple formula, but frustratingly ignored by many advertisers.

You must track your ads if you want to succeed with any förm ofInternet advertising. You should also constantly monitor and adjustyour ads according to how they are performing, your return on investmënt,etc.

Disclaimer: The Pay Per Click Tips / Informationpresented and opinions expressed herein are those of the authors anddo not necessarily represent the views of TipsAndTreats.com and/orits partners.

$Page protegida contra copia el contenido del sitio web de infracción por Copyscape$
Copyright © TipsAndTreats.com. Todos los derechos reservados.
La reproducción total o parcial en cualquier forma o medio sin el permiso escrito está prohibida.
El uso de este sitio web está sujeto a los términos y condiciones.
Los enlaces rotos? Problema con el sitio? Enviar email a admin@tipsandtreats.com