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TipsTo Writing Effective Google AdWords Ads

PayPer Click Search Engines - PPC has revolutionized theway Internet Marketing is done. With this you can Reach out to 1,000sof prospects in no time.

The front runner in terms of PPC right now isGoogle's Adwords. Although a number of other search engines offer the servicenon of them can compete in terms of the users that Google has.

The Adwordsare displayed down the right hand side of the Google search result's page. Thehigher you set your click price higher up the listings you appear. You only paywhen people click on your ads.

Last Updated - 15th September2005

Target The Right Audience

Targetthe right audience by selecting the language and countries that you want to target.For example, exclude all countries where English is not understood by a largepercentage of the population.

Refine Your Keywords

Usesquare brackets "[...]" around your keyword/s.

For example:

[google]
[google adwords]
Your ad will only show when the search is for the exactkeyword phrase you have included within the brackets.

The ad will not showfor searches that include other keywords. In our example, this would be for searchessuch as "google search," or "google news."

TestMultiple Ads Simultaneously

Always test 2 (or more) ads simultaneously.Find out which one produces the higher click through ratio. Then replace the weakerperforming ad with a new one.

Continue this process in your never-endingquest to get the highest click through ratio possible.

TrackThe Return-On-Investment Of Each Ad

Google tracks the click throughratio of each ad. But it doesn't track the conversion ratio.

Use a specialtracking link in each ad to track its conversion ratio. For example, you couldattach each ad with an affiliate tracking system link. Make sure each ad producesa return-on-investment.

Include Targeted KeywordsIn Your Ad

Include the targeted keywords in the headline andthe description of the ad. Google will highlight searched keywords in bold inthe ad.

When people scan search results, they look for the keywords theyhave entered. Searched keywords highlighted in bold certainly help to catch theuser's attention. For this reason, ads with searched keywords usually performbetter than ones without.

Sell The Benefits

Spellout one or more major benefit in your ad. For example, make more money, stay youngerlooking, lose weight, get healthier, live happier, etc.

IncludeAttention Grabbing Words In Your Ad

Start your headline withan attention grabbing word. For example, "Free:, New:, Sale:, etc."Make sure you stay within Google's editorial guidelines.

UseWords That Provoke Emotion & Enthusiasm

Use power words orcall-to-action phrases that provoke emotion, enthusiasm and a response.

Hereare some examples of power words:

free, cheap, sale, special offer, timelimited offer, tricks, you, tips, enhance, discover, fact, learn, at last, freeshipping, etc.
Here are some examples of call-to-action phrases:

*Buy Today - Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow
Make sure the phrase specific to your business, otherwise Google may reject thephrase.

Sell Your USP (Unique Selling Proposition)

Whatmakes your product or service better, or different, from the competition? Spellthem out in your ad.

For example, one of Amazon.com's first taglines was"Earth's Biggest Bookstore." That's a powerful USP!

LinkTo Relevant Landing Pages

If an ad is for a specific productor service, create a landing page for the ad. Include relevant and useful informationto convert the customer. Generally, a well designed landing page will almost alwaysconvert more visitors than if you simply sent the visitor to the home page.

RemoveCommon Words

Remove common words, such as "a, an, in, on,it, of, etc." Remove every word that does not absolutely need to be in thead. Make every word count.

Deter Freebie Hunters

Deterfreebie hunters by including the price of the product or service at the end ofthe ad. This will improve your overall conversion ratio and lower your averagecustomer acquisition cost.

This may reduce your click through ratio, butthat's OK. After all, you're not trying to target every body, only potential customers.In most cases, freebie hunters will never become paying customers.

Rememberthat advertising is a never-ending series of tests. Always track your ads. Neverstop testing different keywords and ads to improve your conversion ratio and loweryour customer acquisition cost.

Disclaimer: The GoogleAdwords Tips / Information presented and opinions expressed herein are those ofthe authors and do not necessarily represent the views of Tips And Treats . comand/or its partners.

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