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GoogleAdsense Tips

Google AdSense is a fast and easy way for website publishers of all sizes to display relevantGoogle ads on their website's content pages and earn money. GoogleAdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of therevenue which Google collects from advertisers each time a web site visitor clickson an AdSense advertisement.

Last Updated - 18th September2005

Don't put ads on empty pages .
If you don't have any content, then, Google will have to guess as what your pageis about. It may guess wrong, and so the ads that it displays may not be relevant.You'll have to wait until Google re-crawls the site for the ads to correct themselves.

It's better to flesh out the page before you start displaying ads on it.

Don't be afraid to ask questions
Ifyou're wondering about something, don't be afraid to ask Google. They always respondedto publisher questions within a working day. There are two e-mail addresses touse, depending on the type of question:

adsense-tech@google.com -if you have technical questions or concerns. For general program or account questions,please e-mailadsense-support@google.com.

Their responses are alwaysvery polite, and they appreciate getting problem reports and suggestions.

Avoidnon-English characters on English pages
If you are Including anyNon English words, characters, and prefer to write it out correctly with the accentgrave you need to be careful.

Normally, this wouldn't be an issue. But onsome pages the presence of the accented characters is enough to cause AdSenseto display non-relevant ads in other languages. This happens whether the browserindicates a preference for French or not.

Checkyour keyword density
Although Google doesn't release exact detailsas to how they determine the ads to serve on a given page, they do tell us thatit's the text content of the page that matters, not the meta tags. Before servingads on a page, then, you might want to check its keyword density. A good, freetool for doing this is found here:

http://www.ranks.nl/tools/spider.html

Thislets you fine-tune the page before exposing it to the AdSense crawler.

Placethe ads on the upper part of the page
Don't put the ads on thescrolling side of the page, don't hide your ads on the parts of the page wherepeople cannot see them easily. You want people to click on them right? So putthem on visible place, upper part of the page is a good choice, place on top ofthe page or top right column. Give your ads a proper placement, don't put thecontent so close to your ads, let your ads stand up from the rest of the contentso that it can be seen clearly.

Use relevant pagetitles for each page
Do not put the same Page Title throughout your site, rather give different PageTitles for every page according to the content of the page. Keep your Page Titlesshort and meaningful. Putting too long titles might get your website banned frommany search engines, so be careful. Keep the content of the page specific, allocateone page for one topic if possible that way your Google Ads will be more relevantto the content of the page. When you have closely related ads on your page, usersare more likely to click on them.

Use your topicname in the url
If you are writing an article about AdSensedon't forget to include "AdSense" word in the filename, for example:adsense_something.html Google pays attention to your page names. Putting a relevantpage name will increase your chances of displaying more relevant ads on your page.

Match the ad colors to your site
You should modify the colors of the ads to match your websitedesign, that way it will be like part of your website and will be easy on theeyes. You can even blend it to your content pages, but be careful making it seempart of the your content is an offense, and might get you in trouble with Google.Google says too much blending is illegal, if you are making people think thatads are part of the content, and if you are making them click unintentionallythen you might want to consider the way you are implementing the ads on your website,otherwise one day you might receive a termination of account e-mail from Google.So blend it to your website but at the same time make sure that it stands outfrom your content and not taken as your website content. Use white space to giveit a prominent look.

There are claims that yellow background with red textads bring a higher click-through. Try it out and if it works feel free to implement.

Usevertical ads and not horizontal
Using vertical ads will bring youmore hits, why? Because all traditional ads have been horizontal on Internet,468x60 banners being the pioneers, and people tend to ignore them which is calledbanner blindness. However when you put a vertical ad on your page "bannerblindness" is not that high unlike horizontal ads.

Particularly 120x240ads perform better.

Use text ads and not imageads
Banner blindness issue comes here as well, people usually don'tpay much attention on the image banners. In this case it is proven that text adsperform better, their click-through is up to 5% while image ads click-throughis less than 2%. So use text ads and get better click-throughs.

Usechannels to monitor your ads performance
Use channels to keep track as to how different parts of yourwebsite are performing. For example you can specify a channel called 'horizontalad' and run that ad for 2-3 days, and again you can create a channel called 'verticalad' and implement vertical ads with this channel on your website for another 2-3days. Then you can compare which ad type has performed better on your site. Thatway you will know which ad type, size and where exactly to implement differentads.

Do not set Google AdSense as a secondaryad option
If you wantto maximize your AdSense revenue never set it as a secondary ad option (as a defaultad). Because when you set Google AdSense ads as a default ad it will show up insidethe I-frame of another Ad Network's panel. And this will prevent Google to scanthe contents of the page properly and most of the time it will not be able toshow the most relevant ads. Usually it will end up showing one and same ad allover the place. Using AdSense in this manner will reduce your eCPM, as a resultyour revenue will decrease. Because users are less likely to click on the samead multiple times.

Use Google AdSense Preview Toolto remove irrelevant ads
You can download Google AdSense Preview Tool and use it to see what kind of adsare appearing on your pages and to eliminate the ineffective ones. If you seeparticular ad all the time on your website and if you think that people will notclick on it then you better remove it.

Google AdSense Preview Tool willalso save you from clicking on your ads to see the urls, which is a very dangerousthing to do. Google has the right to close your account for click fraud. As youknow sometimes in 468x60 ads the url of the ads will not display and to see theurl of the ad either you have to click on it or use Google AdSense Preview Tool,use the Google AdSense Preview Tool.

Use 336x280,300x250, and 160x600 ad formats New Tip
Try using these three ad formats, because according to GoogleAdSense Optimization Webinar they are the top performing ad formats. Here is whatPhoebe from Google said in the webinar:

"The next optimizationtip that I'd like to focus on is ad format. … You see our best performingad format. It's the large rectangle, 336x280. So the wider ad formats are doingbetter than the other ones and the reason is that they actually take up fewerlines. And so with every additional line, you have a chance of losing that interesteduser."

So the wider formats do best so specifically, the top threeformats are the 336x280 that you see on the page; the 300x250 medium rectangle;and then the 160x600 wide skyscraper.

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The methodsof increasing your revenue from Google AdSense:

Increase Impressions
The most basic method of increasing your number of impressions is to increasethe traffic to your web site.

One technique for increasing the number ofGoogle AdSense impressions without an increase in traffic to your web site isto motivate your users to enable JavaScript. Google AdSense ads require JavaScript.Visitors to your website who do not have JavaScript enabled in their browserswill not see your Google AdSense ads.

To encourage your users to enableJavaScript, create content for your web page which is only available via JavaScript.Implement browser JavaScript detection in your HTML to notify visitors withoutJavaScript enabled that they are only receiving a portion of your available content.

IncreaseClick-Through-Ratio (CTR)
A small increase in Click-Through-Ratiocan mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1should mean an increase in revenue of 10%.

Severalon-page factors can influence your Click-Through-Ratio. These factors include :

Ad placement

Thebest location to place ads is wherever the web site visitor will be looking.

Openup your web page. Where on the page does your eye immediately focus? Place anad there.

The best performing ads seem to be ads which are inline with content.However, it can be very challenging to place inline ads across entire web sites.

Placingads across an entire web site is usually accomplished with Shared HTML (shtml)and Cascading Style Sheets (CSS). This effectively limits ads to appearing inthe same locations across a wide range of web pages.

AdsOn the Top of the Page
Ads in the page header perform moderatelywell. The location is a good one to catch a visitors eye. However, many web usershave developed a condition known as "ad blindness" where their brainsautomatically skip over advertisements.

One technique to reduce ad blindnessis to place the advertisement below the page header and as far into the contentspace as possible. If your content space can be divided into multiple sections,this may work well for you.

Ads On the Bottom ofthe Page
Ads at the bottom of the page perform poorly. Web sitevisitors tend to read a page from the top down, and may never reach the bottomof the page. In addition, web site visitors have many different browser sizes,which may cause them to never see the advertisement unless they scroll down toit.

Ads On the Right Side of the Page
Ads on the right side of the page perform moderately well, and are currently invogue. They appear to perform slightly better than ads on the top of the pageat the current time, most likely due to better resilience to ad blindess.

Whenusing ads on the right side of the page, it is important to test your web pageat several different screen resolutions in several different web browers. Yourweb pages should automatically resize to ensure that the advertisements do notscroll outside of the browser window or get "bumped" down below thecontent.

Internet Explorer appears to have a bug which can cause right sideads to be "bumped" down below the content if the total width of allsections of the web page is equal to 100%. To work around this bug, ensure thatthe total width of your web page is 96% or less.

AdsOn the Left Side of the Page
Ads on the left side of thepage may perform the best. The left side of the page is normally reserved forthe web site menu. This means that users frequently look to the left side of thepage.

The difficulty is determining where to place your web site menu whenthe left side of the page is no longer available to you. A top menu might workfor you, depending upon the design and content of your web site. Placing yourmenu on the right side of the page is another option, but one that may confusesome web site visitors.

If Google allows more than one ad unit per pagein the future, the left side of the page might become an excellent location fora single ad, either above or below the menu.

AdColor
Many webmasters report that brightly colored ads which contrastsharply with the color scheme of the rest of the web page return excellent resultsfor them.

Ads which mimic the look and feel of the rest of my web page returnthe best results. This is most likely because the Google AdSense ads closely relateto the topic of the page and therefore appear to the visitor as additional content.

AdUnit Style
The Google AdSense programs offers a wide variety ofad unit styles and sizes. The ad unit styles include:

AdUnit Dimensions

Leaderboardand Banner ad units are obvious choices to placement in page headers and footers.Leaderboards are preferable, because they are able to show more ads. Banners area classic web format, and may be necessary where the width of your available spaceis limited.

Skyscrapers are an excellent choice for advertisements, becausethey appear to be less vulnerable to ad blindness than the horizontal ad formats.Google recently added the wide skyscraper format. This new ad unit displays onemore ad than the classic 120x600 skyscraper unit. If you are currently using the120x600 skyscrapers, switching to the new wide skyscraper format may increaseyour revenue from the Google AdSense program.

Rectangles, Squares, and Buttonsare best used when placed inside a content area. This makes rectangles more difficultto place, but also gives then the best revenue potential.

TotalNumber of Links
Reducing the total number of links on your contentpages can increase revenue from AdSense by reducing the options for a visitor.

Ifyour web page has 10 links and one AdSense wide skyscraper on it, the visitorhas a total of 15 options for leaving your page without closing the browser window.

Thismeans that, if the user clicks on a link, the random odds that the visitor willclick on an AdSense link are 5 in 15.

If you reduce the number of otherlinks on the page to 5, the total number of options presented to the user is now10. This means that the random odds of a user selecting an AdSense ad are now5 in 10.

Another option, but one which may annoy your web site visitors,is to open all external links in a new window. This will leave your page openin the users browser, giving them another opportunity to click on an AdSense link.This can be done by adding target="_new" to your HTML links, or by convertingyour outbound links to JavaScript.

It should be noted that Google AdSensenever opens ads in a new window.

Test, Test andTest Again
Testing is the key to increasing your CTR percentages.Change your ad colors, wait a week and look at the stats. Do the same with differentad units and different ad placement.

IncreaseCost-Per-Click (CPC)
Not all Google AdSense ads are created equal.Google AdWords advertisers bid for keyword combinations, and some combinationsare much more expensive than others.

The Google AdSense robot, Mediabot,automatically scans your web pages and determines the appropriate ads to displayon your page.

It is possible to create web pages which are designed specificallyto attract certain keywords from the Google AdSense program.

To determinewhich keywords have a higher Cost-Per-Click, create a Google Adwords account inthe Google AdWords advertiser interface. This will enable you to determine roughlywhat AdWords advertisers are paying for each keyword combinatiom.

Basedupon this information, you may decide to create a new web page or a whole newweb site.

AdSense Alternate Ads
Google AdSense is not always able to find an advertisement which matches the contentof your web page. Normally, AdSense selects a Public Service Ad (PSA) and displaysit in your ad space. These PSA's generate no revenue for you.

Google hascreated the ability to load an alternate ad when it cannot find a matching ad.This is accomplished by setting a variable called google_alternate_ad_url in yourAdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";
These alternate ads can include advertisements from Google AdSense competitors,such as Clicksor.

This capability enables you to tap into a revenue streamwhich would normally be lost to AdSense PSAs.

FutureImprovements to AdSense which will Increase Revenue
Google is constantlyimproving the AdSense program. Many of these improvements will mean additionalrevenue in your pocket.

Google has recently improved the speed with whichMediaBot accesses new web pages. This means that you start earning revenue morequickly.

Google is constantly working to improve the relevancy of AdSenseads. Ads which are more relevant are more likely to be clicked on by web sitevisitors.

Google is currently working to give webmasters the ability toplace multiple AdSense ad units on the same web page. This will enable the webmasterto place five small single-ad units around the web page, instead of one wide skyscraper.This should considerably reduce losses from ad blindness.

GoogleAdsense Blog
Google has Put up a Blog which is dedicated to helpingAdsense Publishers in thier quest to improve their Adsense earnings. Check itout here - http://adsense.blogspot.com/

Don'tCheat and Ask Google if you have a question
Don't cheat! Cheatingwill get you nothing, sooner or later your account will be terminated and allyour money will be gone, so play fair. It is illegal to place texts like "Pleasesupport us and click on the ads".

ProhibitedUses : You shall not ... encourage any third party to ... generate fraudulent... clicks on any Ad(s)

Justremember that Google is watching your website and the way you implement the adson your website.

Ask Google if you have any question or if you are not sure if your strategybreaches their Program Policy. Google's support team is very friendlyand fast, just send them e-mail and you should receive answer soon. Thatway you will be safe from any trouble.

Disclaimer: The Google Adsense Tips / Informationpresented and opinions expressed herein are those of the authors and do not necessarilyrepresent the views of TipsAndTreats.com and/or its partners.

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