Chitika eMini Malls Tips

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Chitika eMini Malls Tips

Chitika is the industry's leading impulse merchandising company. Chitikawas founded in May 2003 and is based in Massachusetts. Chitika (pronounced CHIH-tih-ka)helps web publishers generate revenue using innovative publisher-sidesolutions.

Chitika's flagship service, eMiniMalls, is the industry's firstimpulse product merchandising service. Based on a proprietarypatent-pending product merchandising platform, the eMiniMalls servicebrings a robust comparative shopping engine to web publishers - allpackaged in a slick interactive user interface

Last Updated - 8th November 2005

Chitika eMiniMalls Tips

A Guide to Getting increasing your income from Chitika’s eMiniMallAdvertising program.

Chitika eMiniMall Sign up Process

Signing Up for Chitika eMiniMalls is pretty easy to do. Simply visittheir sign up page and fill in your details. You could use the aboveChitika Image to go to thier site. Keep in mind their terms and conditionsof being a publisher which exclude certain types of sites. When yousend in your application you will normally hear back from Chitika witha response within 24 hours (time seems to depend upon what time youapply and whether it is business hours in their part of the US.

Keep in mind that in signing up you are being bound to their termsand conditions that include non-disclosure of some of your earningsinformation (eg CTR, click values etc).

Lastly keep in mind that if your site’s readership is mainly fromAsian countries that unfortunately due to a lack of Asian merchantsand low conversions Chitika does not pay out for all Asian countriesand the ‘auditing’ process could decrease your earnings considerably.

What sites are Chitika eMiniMalls Best on?

Chitika seems to work best on sites that are focused upon products.Many gadget sites have signed up for eMiniMalls already but by no meansare their ads limited to consumer electronics. Relevant ads are servedup on a variety of sites including some focussing upon clothes, babystrollers, washing machines, jewellery and other fashion items. Theyseem to have a large supply of ads for most of the products you’llfind on sites like Amazon and Shopping.com (which is thousands of products).

Product related sites are not the only ones reporting good returnsfrom eMiniMalls though, Personal and general topic blogs and sites thatare reporting better than normal earnings with eMiniMalls in comparisonto other ad networks that they use.

Using Chitika eMiniMalls With Adsense

This was initially of major concern a number of us when we first cameacross eMiniMalls. The response from Adsense Team was that it was allowablefrom the perspective of Adsense to use Chitika eMiniMalls on the samepage as Adsense in the following circumstances (this is also true withYPN):

1. eMiniMalls must be made to be NON-contexual
2. eMiniMalls must have their ’search tab’ disabled IF youchoose to use the Adsense Search option

This was great news as it added another revenue stream to the sitesof many without compromising another important source of income likeAdsense.

Chitika has another ad system, called RealContext, that is NOT allowedto be used in conjunction with Adsense - don’t get them mixed up.

It is worth noting that different webmasters and bloggers have seendifference results from using Adsense and Chitika’s eMiniMallson the one page. These results have included:

Some bloggers have reported small decreases in their Adsense earnings.Asmaller number of bloggers have noticed increases in their Adsense earningswhen they replaced one of multiple Adsense Ad units with a eMiniMallunit. This sounds crazy - bit it makes sense when you realise that sometimesless Adsense Ad units on a page can result in increase click valuesfor some ads.

Some have found eMiniMalls to be so well suited to their site’sthat they’ve removed Adsense altogether and are just running theChitika ads.

How to Run Adsense and Chitika eMiniMallson the same page

So how does one ‘make eMiniMalls non contextual’ and therebyable to be run on the same page as Adsense?

Default Code

Chitika have just made this extremely easy - in fact they’ve madeit so easy you don’t have to do anything different at all becausethey’ve changed the default of their ads to be ‘non contextual’.So when you log in and click the ‘Get eMiniMalls Code’ linkand design your ads they’ll supply you with the code that makesusing eMiniMalls work with Adsense without you having to mess aroundwith adding code.

The all important code in what they give you is:

ch_non_contextual = 1;

If you’ve previously inserted code into your site it might beworth checking its in it or else your ads will be contextual.

Advertisement

Targeting Keywords - Rotation

So the question many will now no doubt ask is ‘if the ads arenon contexual - what determines what ads will now be served?’

If you look at the code that Chitika give you you’ll notice aline of code that comes to you by default like this:

var ch_queries = new Array(”digital cameras”, “ipodmini”, “sony playstation”, “dell laptop”);

This is the line of code that tells Chitika what ads to serve yoursite. If you leave it as is it will rotate four types of ads throughyour pages - ads for ‘digital cameras’, ‘ipod minis’,’sony playstations’ and ‘dell laptops’. The beautyof eMiniMalls is that while these ads might pay ok per click - theyare not likely to be highly relevant ads to the topic of everyone’ssite - so you’re able to change them. Simply remove the words betweenthe “and” marks and insert relevant words to your site. Ifyour site is about MP3 players try “MP3 Player”, “ipodmini”, “ipod photo”, “iriver” etc. You caninsert as many keywords as you like. This will help to keep your sitelooking fresh and hopefully stop your regular readers becoming blindto your ads.

You might also like to periodically change the ads you rotate to helpwith ad blindness. A couple of sites are changing the keywords thatthey target once per week to keep things fresh.

Targeting One Keyword

If you just want to target ONE keyword do so by:

1. deleting this bit of the code:

var ch_queries = new Array(’phrase1', ‘phrase2', ‘phrase3');
var ch_selected = Math.floor((Math.random() * ch_queries.length));
ch_query = ch_queries[ch_selected];

2. replacing it with:

ch_query = ‘ipod mini’;

Targeting Titles as keywords:

Pick keywords that are pretty specific. ie instead of just adding “digitalcamera” you can add “canon eos 20d” and get ads for aspecific digital camera. This is particularly useful on a page abouta specific digital camera as it will increase your click through ratequite a bit.

One way of targeting specific words is to target the titles of yourpages (if you use titles that include the keywords of your pages thatis). How you do this will of course depend upon the system that youuse to make your site or blog - but if you’re using Movable Typeor WordPress you’ll find that both of these systems have titletags that will trigger the title for a particular post.

For example on a MT blog they line of code targeting keywords wouldlook like:

ch_query = ‘<$MTEntryTitle$>‘;

In WordPress to target the title you’d use this…

ch_query = ‘<?php the_title(); ?>’;

Keep in mind that this will only be effective if you use titles onyour site that are pretty specific to products. If you don’t youmight want to consider specifying some keywords as you might end upwith empty ads or very irrelevant ones.

Other Chitika eMiniMall Code to keep in mind

Disable Search Tab - There area variety of other pieces of code that you can include in your eMiniMallscode to change the functionality of your ads. These include:

If you want to disable the search tab (and remember if you use theAdsense search function you need to) - simple add the following lineof code to the middle of the code that Chitika give you:

ch_nosearch = 1 ;

Make ‘Best Deals’ Tab the default - Some site owners preferto have the ‘Best Deals’ tab showing first to readers ratherthan the default one. To do this simple add the following code:

ch_default_tab = ‘Best Deals’;

Rotate Random Ads - If you wantcompletely random ads use the following code. Before you do rememberthat this will mean you get ads that have no relevancy to your site’scontent which is likely to decrease your click through rate and earningssignificantly.

ch_non_contextual = 1;
ch_query = “”;

Change Fonts - You can change thefont of ads like this:

ch_font_text = “Arial”;
ch_font_text = “Arial Narrow,Verdana”;

Positioning Your Chitika eMiniMalls

One of the most powerful ways to increase your Chitika eMiniMall earningsis to think carefully about where you will position them. A principleof any effective advertising is to make sure the ads are seen by potentialviewers. Unfortunately many site owners ignore this basic principleand place ads in positions that go unseen. Here are some good basictips on Ad Positioning that you might want to consider. They are applicablenot only to Chitika’s eMiniMalls but to other systems like Adsense:

Above the Fold - A good generalrule to keep in mind is that ads that appear above the fold (or in thetop half of your page where readers will see it as soon as a web pageloads) perform better than ads that appear below the fold. Studies showthat many web users don’t scroll when they hit a new page - soif the ad is unsighted immediately you decrease it’s chance ofbeing seen and therefor clicked.

In or Near Content - Most effectiveposition for most ads is actually inside or very close to the main contentof your page. If the middle section of your page is where an articleor posts is - the best spot (in terms of conversion ) to put an advertisementis in the middle section. Of course this may compromise your designor clutter your site - depending up the goals of your site you may notwish to do this - however in general the closer you have the eMiniMallsto where your readers eyes will be (content) the more chance they haveof seeing and responding to them. A great way to get eMiniMalls insideposts is to use one of the plugins that are appearing for blog platforms

Left Hand Side - On most sitesthat the top left corder is HOT. It is where readers eyes will naturallywander to when they arrive at your page and as a result ads tend todo well there.

End of Articles - Many bloggersfind that the position at the end of a post and above comments is agreat conversion place for ads. This is because at the end of a postreaders are looking to click something and move onto another page thatmight interest them. If you have a relevant ad there you increase thechances of a click through.

Multiple Ads - One of the greatthings about eMiniMalls is that there are no restrictions on how manyad units you can place on a site. Do not place too many on a page -but that you consider at least two and maybe even three depending uponthe design and length of your pages.

One strategy that many site owners take up is to place three ads perpage in the following way:

Ad 1 - this is a 468 x 60 pixel ad unit that appears at the top ofarticles (either just above or just below the article title). This adwould be targeted upon the title as it’s keyword
Ad 2 - this ad is often a 468 x 180 pixel ad unit that appears at thebottom of an article - just above comments. Depending upon the lengthof your average article.
Ad 3 - this ad is often one of the narrow and often small ads (maybea 160 x 160 or a 120 x 600 depending upon available space) and appearsin a side bar. These ads are usually targeting and rotating keywordsthat are relevant to the overall site’s theme.

Designing your eMiniMalls

In a similar way to how positioning your ads can impact their performance,the design of ads can have a major impact upon the rate that peopleclick on them and blending your ads into the design of your site isgood practise. Using other ad systems that ads that blend tend to dobetter than ads that stand out.

Borders - if you have a site witha white background it is highly recommend that you make the bordersof your ads white also. This gets rid of a visual barrier between yourads and your content. This is widely accepted as one of the most powerfulstrategies for Adsense optimisation and it works well with eMiniMallsalso.

Title - the title of an eMiniMallad is also a live link and therefore it is recommended that you choosea color that is the same as that of the majority of the links on yoursite. In this way you blend your ad into your page and make it clearthat it is indeed a link.

Text - this is the color of thedescription of the products in the ad. Once again it is recommendedtha you choose a color that is similar to other text on your site. SomeAdsense ‘experts’ also recommend making text in ads a slightlylighter color than the text on the rest of your site so as to allowthe ‘title’ to stand out more. It’s worth experimentingwith this and seeing how it looks on your site.

Tracking your Chitika eMinimall Results

As with all potential income streams on your site it is very importantthat you track your result. This enables you to see what is workingand not working and make changes accordingly.

To add channel Reporting you need to add the following line of codeto your ad unit code on your site. The ‘xxx’ is where youput a name of your channel.

ch_sid = ‘xxxx’;

Choosing keywords to target

One of the key elements to effective use of Chitika eMiniMalls is gettingads showing on your site that have a high relevancy to your content.If you’re using Adsense you will of course not be using contextualads so this becomes a challenge. One way of doing this is to use yourtitles to trigger keywords - however if you’re running multipleads on a site you won’t want them all to do this as you’llend up with multiple versions of the same ad. As a result some of yourad units will need to have keywords inserted into them. How do you decidewhat keywords to target in order to get a good supply of ads but alsohigher paying ones.

The simplest way to do this is to do some research in some of the advertisersusing the minimalls system. For example Amazon.com and Shopping.comhave ads that show up in eMiniMalls.

A number of bloggers say that if you search the ‘best sellingbuys’ in the different categories of these online stores that youwill find higher paying ads.

PlugIns and Tools for Chitika eMiniMalls

A number of eMiniMall users have developed tools that can be used bychitika publishers that might be helpful. These include

WordPress Plugin - This plug in allows you to add eMiniMalls to yourposts in Word Press
WordPress Plugin - This plug in uses the custom fields features of WPto insert eMiniMalls
WordPress Plug in - This is like the first one but by another developer
Chitika eMiniMalls on Movable Type - MT plugins that can help MT users.

Disclaimer: The Chitika eMini Malls Tips / Informationpresented and opinions expressed herein are those of the authors anddo not necessarily represent the views of TipsAndTreats.com and/orits partners.

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